A profitability measure that evaluates the performance of a business by dividing net profit by net worth. Return on investment, or ROI,...

How will you shape your management team to ensure you stay ahead of the driving forces that shape our future? Management roles are...

Why should I use you instead of your competitors? A unique value proposition (UVP) will make your business stand out from the crowd and...

Pricing is the most important business decision you can make. Some businesses openly hope for success by offering low prices while others...

You may have a gut feeling that your business is humming along smoothly and you might be spot on. But there is no substitute for concrete...

When customers come in to your business, they are intending to convert their perceptions of your business into purchases. These...

When in business you should never rest on your marketing decisions. You should continually use market research and your own judgment to...

Make a real effort to tell people who you are, what you sell and why they should buy from you. Marketing and promotion is paramount to...

Do you need some help or want to take a break. Do you have an unexpected event and need a manager to step in? Whether its business...

Winning repeat business with a good product or service may be enough to keep customers coming back but if you work on these 8 points from...