How to write a successful proposal

A good business proposal can mean the difference between success and failure. Take a cue from The Business Minder and learn how to score those winning points.

Fulfilling expectations and requirements of a prospetive client is a tricky thing. It starts with first impressions like how well you dress and speak. But even the most expensive haircut or suit is no substitute for how well you know your stuff and present a proposal with substance. Here are some tips on how to prepare a winning proposal that will earn you well deserved respect and hopefully, big money!

STUDY THE NEEDS

Focus on the requirements of your client or boss. Before you begin writing a proposal, you need to to check your client's goals and what your role is, in achieving them. Consider the time frame, budget and scope of work and whether you and your team have the time, expertise and resources to complete the project. Only then should you proceed with the planned proposal.

RESEARCH

Preparing the proposal requires time, effort and an in-depth analysis of your client's needs. Your proposal has to have substance, backed by the relevant hard facts and figures. Make sure that you have enough time to conduct sufficient research to justify your proposal. Presenting a statistics backed proposal can help secure buy-in from your audience.

UNDERSTAND THE AUDIENCE

Who are you proposing to and what are you proposing to them? Prospective clients or bosses may sometimes agree to proposals when it's first presented, but change their minds once the project actually rolls out. Communication is key. Talking to your client or stakeholder about the specific objectives and goals of a project will help you to stay on track.

These are just the basics of a good proposal. Expand it by including the following:

- develop a solid methodology in delivering the project

- evaluate solutions for alternative methods in case they are required

- include your Unique Selling Points* (USP or UVP) to outshine competitors and get buy-in from your audience

- ensure the quality of the proposal; good writing is just as important as how your proposal looks and feels

Call The Business Minder for help at any time on +62 81 999 121 181.

*go to my article on UVP