How to make a long term business plan - Business Strategy
- Gary Chamberlain
- Mar 16, 2016
- 2 min read

Business strategy is based on knowing where your business is today, where you want it to be and how you want to get there. Your strategy is the framework that guides your choices to determine the nature and direction of your business. Its about choosing the right products and services to offer and finding the right markets to offer them.
Competitive strategy depends on your business' capabilities, strengths, and weaknesses compared to market characteristics and the corresponding capabilities, strengths, and weaknesses of your competitors. Your competition is driven by five basic factors:
threat of new entrants
threat of substitute products or services
bargaining power of suppliers
bargaining power of buyers
rivalry amongst existing businesses
The risk of not changing and improving can be as significant as the risks that may affect your plans to develop your business - because your competitors are almost certainly changing and moving ahead. You are likely to be left behind in terms of efficiency, reputation and financial success if you do not learn lessons and appreciate what factors may influence your likely success in delivering your business goals.
The Business Minder can help you to develop a deeper understanding of the market and prevailing conditions when creating your very own Business Strategy. I can survey potential customers and put together a comprehensive plan. You may not be able to take a step back and analyse in detail the way that your business functions. Being able to identify both strengths and weaknesses is important. Knowing where there is scope for improvement can help to ensure that your business continues to prosper.
Branding of services and products is crucial to success. No matter what sector or industry you are involved in, your brand should give the right image to help attract potential customers and clients. I can provide excellent information on how to use branding to the best effect, for instance, what particular demographic group to target and how to reach out to the market using all available tools.
Knowing how and when to make crucial decisions is not always easy. I understand what it takes to help you succeed. Being able to leverage my expertise when making important decisions can help you to ensure your competition is dominated and your progress is constant. I am a forward thinker and I can put forward various scenarios that may arise depending on decisions that you choose. It's all too easy for people in senior positions to take on so much responsibility that important aspects of running the business get overlooked. Call in The Business Minder and a plan of action will be put forward that encompasses all factors and considerations that would impact your business' success.
If you are business owner you can benefit from the help of a business consultant. It's the fastest way to gain new expertise and insights necessary to improve your business. If you continue doing things as you have always done them, you will continue to get the results you've always gotten. Your business can improve operations and profits with outside expertise like The Business Minder. The Business Minder operates in locations throughout Asia with clients in Singapore, Indonesia and Malaysia.
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